December 13, 2023

Match Media Group and Mi9 announce partnership in New Zealand

Match Media Group and Mi9 announce partnership in New Zealand

13th December 2023. AUCKLAND, New Zealand. Mi9, who specialise in representing the New Zealand digital audience of premium international publishers, announced today that they are now the exclusive sales partner in New Zealand of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match.

Match Group is on a mission to spark meaningful connections for every single person in the world. Founded 25-years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry.  With more than 20 offices around the world, the company operates several iconic brands under its portfolio including Match, OkCupid, Tinder, and The League. Today, hundreds of millions of singles have found a meaningful connection using a Match Group product.

Rhys Heron, Managing Director, Mi9 is enthusiastic about the partnership, stating “Mi9 is very excited to exclusively represent Match Media Group and its powerhouse brands like Tinder in New Zealand. Match Group is synonymous with helping people safely find companionship and friendship and we are pleased to use our on-the-ground expertise to connect them with like-minded brands in this market.” Heron adds “Their core audience complements our existing partners like Xbox and NRL and brings another relatable and indispensable advertising environment into our portfolio, especially as the new year and Valentine’s Day approach.”

Heron continues “We look forward to connecting Kiwi brands with Match Group’s influential and engaged users, through unique in-app experiences like Branded Profile Card and Rewarded Video.”

About Mi9

Mi9 represents the New Zealand digital audience of premium international publishers, including Match Media Group, Microsoft, National Rugby League (NRL) and Pedestrian Group. Mi9 has operated in digital advertising for more than 16 years, since February 2007, and is part of publicly-listed Nine (ASX: NEC), one of Australia’s largest media groups by market value. Mi9 represents New Zealand’s third-largest digital audience of 2.6 million unique visitors and uses data from Microsoft accounts to provide advertisers targeted and high return on investment campaigns in a high-quality, brand-safe environment. Learn more about us at or connect with us on LinkedIn.

About Match Group

Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®, Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, Hakuna™, and more, each built to increase our users' likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.



Rhys Heron

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