Rhys joined Mi9 for the second time in June 2016, having previously worked as Head of Business Development.
He has worked at both Yahoo! and Yellow in business development, digital strategy and product management leadership roles.
Before moving to New Zealand in 2011, Rhys held senior product management and general management positions at Mi9’s parent Nine in Sydney, including leading its mobile and HWW business units, and worked in London and Melbourne prior to that.
Passionate about digital, Rhys contributes to the development of a competitive local industry as a member of the Board of the Interactive Advertising Bureau New Zealand (IAB NZ) and its Chair from 2018-2021. Rhys was also Chair of its Mobile Advertising Council from February 2017 to September 2018.
Rhys holds a Bachelor of Commerce degree from Deakin University, Australia and is a Member of the Chartered Institute of Marketing.
When he gets time Rhys enjoys reading ancient, early medieval and military history, loves running and boot camp, and lives on Auckland's North Shore with his wife and two boys.