CAMPAIGN
A Shaun the Sheep Movie: Farmageddon film release
CLIENT
StudioCanal
PLACEMENTS
728x90, 300x250, 320x50, and 15-second video
Campaign overview
The objective of StudioCanal with their A Shaun the Sheep Movie: Farmageddon campaign was to increase awareness of the film release among their primary audience of children aged five to 10.
The main goal of the campaign was to drive ticket sales via completed video views and traffic to cinema websites for movie times and ticket purchases.
The solution
Nickelodeon Site Sponsorship: 100% share of voice takeover across the entire Nickelodeon site including desktop, mobile and app for a minimum two-week duration of the campaign, running display and video inventory.
The results
- Click through rate (CTR) = 0.84%
- Clicks = 1110
- 100% completed views = 28,421
Ready to start your campaign?
Our digital audience of 2.2M New Zealanders is at your fingertips.
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