Nickelodeon Site Sponsorship

Nickelodeon Site Sponsorship

Campaign overview

The objective of StudioCanal with their A Shaun the Sheep Movie: Farmageddon campaign was to increase awareness of the film release among their primary audience of children aged five to 10.

The main goal of the campaign was to drive ticket sales via completed video views and traffic to cinema websites for movie times and ticket purchases.

The solution

Nickelodeon Site Sponsorship: 100% share of voice takeover across the entire Nickelodeon site including desktop, mobile and app for a minimum two-week duration of the campaign, running display and video inventory.

Nickelodeon 15-second video desktop
Nickelodeon 300x250 and 728x90 desktop
Nickelodeon 300x250 and 320x50 mobile / app

The results

  1. Click through rate (CTR) = 0.84%
  2. Clicks = 1110
  3. 100% completed views = 28,421

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A Shaun the Sheep Movie: Farmageddon film release




728x90, 300x250, 320x50, and 15-second video

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