Stanley St

MSN NZ Homepage Takeover

MSN NZ Homepage Takeover

Campaign overview

The objective of Stanley St with their Briscoes Blue Button Sale campaign was to raise awareness of the client’s one-day sale.

The solution

MSN NZ Homepage Takeover. A 24-hour, 100% share of voice takeover running across the MSN NZ Homepage. This solution allows the advertiser to be the only advertiser on MSN NZ Homepage for a 24-hour period of their choosing. 

MSN Homepage 970x250 and 300x600

The results

  1. Click-through rate (CTR) = 0.84%
  2. Clicks = 4131
  3. Delivered impressions = 1,010,626

Results are based on one-day campaign duration.

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Blue Button Sale


Stanley St


970x250 and 300x600

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