MSN Mobile Banner & OTP

In-Banner Rich Media is supported for both sizes – 320x50 and 300x250.


Unique Visitors

1hr 40m

exposure per person per month


page views per month

Ad Requirements

We are always looking to create new digital experiences
that entertain, inform, and connect.

In-Banner Rich Media is supported for both sizes – 320x50 and 300x250. The 320x50 ad placement also supports Expandable Banner Rich Media. On initial tap, a panel will expand to 320x416 or Full Screen. On tap-to-close, the expand panel will collapse.

IMPORTANTClick here to open the most up to date specs on the Microsoft Creative specs page - from there, you can click on the "MSN Mobile Browse Rich Media" spec link under the "MSN Mobile" section. It is vital that you download the full spec sheet, the specs included below are purely for quick-reference. 

The Mobile Banner can also be created as a "sticky" banner that adheres to the bottom of the user's screen. Similar specs can be found here. Consult the 3rd party vendor for more information.

Third Party Specs (Quick-Reference)

  • Accepted 3rd parties: Sizmek, DoubleClick
  • Dimensions: 320x50, 300x250
  • Accepted format: GIF/JPG/HTML5/Javascript
  • Back-up image file size: 50kb
  • Initial load max file size: 200kb
  • Secondary file download: 300kb
  • User-initiated download: 1.5mb

Important Information

  • Download the full spec sheet from the Microsoft Spec Center as per the instructions above.   
  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • All assets must be SSL compliant - securely served (https://)
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to approval - we reserve the right to request changes for brand equity/user experience reasons. 

Acceptance Policy

  • Mi9 may at its absolute discretion refuse to publish any advertisement on the Mi9 network. 
  • Mi9 reserves the right to reject / remove any rich media ad that does not meet its creative specifications, contravenes internal guidelines or adversely affects network website performance, other ad placements or user experience.
  • Mi9 reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with the content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.

Timelines & Delivery

  • All 3rd party creative should be delivered via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
  • Visit the Microsoft Creative Specs page for full technical documentation, build guides etc.

Ready to Start Your Campaign?

Our digital audience of 2.2M New Zealanders is at your fingertips.