Partnering with publishers and advertisers to deliver effective advertising so Kiwis can enjoy the world’s best content online.

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Our Mission

Partnership.  It’s what we do.  We partner with publishers to sell digital advertising, by combining their beloved brands and our market expertise to deliver profitable growth and strengthen Kiwis’ access to the world’s best content.

Our stable of premium international publishers, backed by a deep understanding of consumer behaviour and smarter use of data, offers a winning combination of high viewability, brand-safe environments, at scale.

We enable brands to reach the right person in the right place at the right time, across multiple devices.

Mi9 NZ’s offering includes:

Mi9 allows you to purchase digital inventory and run your campaigns via our team of experienced account managers and account coordinators or programmatically via your trading desk using deals we set up for you.

Mi9 has access to 2.10m unique visitors.
2hr 9m
2hr 9m of exposure per person per month.
143.2m page views per month.

Meet The Team

Rhys Heron
Managing Director

Rhys joined Mi9 NZ for the second time in June 2016, having previously worked as head of business development. He has worked at both Yahoo! and Yellow in business development, digital strategy and product management leadership roles. Before moving to New Zealand in 2011, Rhys held senior product management and general management positions at Mi9 parent Nine Digital in Sydney, including leading its Mobile and HWW business units, and worked in London and Melbourne prior to that.

Passionate about digital, Rhys contributes to the development of a competitive local industry as Chair of the Interactive Advertising Bureau New Zealand (IABNZ) Board and Chair of its Mobile Advertising Council from February 2017 to September 2018.

Rhys holds a Bachelor of Commerce degree from Deakin University, Australia and is a Member of the Chartered Institute of Marketing.

When he gets time Rhys enjoys reading ancient, early medieval and military history, loves running and boot camp, and lives on Auckland's North Shore with his wife and two boys.

Jonathan Devereux
Programmatic Manager

Jon joined Mi9 NZ in January 2019, bringing a wealth of experience, having worked both agency-side at Dentsu Aegis and publisher-side where Jon has been responsible for rolling out the initial real-time bidding (RTB) product at TradeMe as well as being a founding member of the KPEX consortium.

With a heavy focus on advertising technology and data analysis to drive both external and internal business efficiencies, Jon has been able to drive incremental value for both publishers and agencies outside traditional sales channels.

Besides digital advertising, Jon has interest in music production with releases on popular labels such as Ministry of Sound and Hospital Records.

Maria Chan
Business Development Manager

Maria started her journey with Mi9 NZ as an Account Coordinator in January 2018, was promoted to Account Manager in September 2018 and again to Business Development Manager in August 2019. Maria is a finalist for Junior Ad-Ops Person of the Year in the 2019 IAB New Zealand Awards for her time as Account Coordinator from January-August 2018.

Prior to Mi9, Maria worked for First Screen, where she got her start in the mobile and digital advertising industry in 2017.

Maria’s academic background includes a Bachelor of Arts majoring in Media, Film and Television from the University of Auckland and the FutureYou digital course run by Michael Te Young.

In her spare time Maria enjoys spending time with her friends brunching at cool Auckland locations.

Tasmiah Aronee
Programmatic Analyst

Tasmiah joined Mi9 NZ as an Account Coordinator in February 2018 and was promoted to Programmatic Analyst in August 2019.

She comes from a predominantly science-oriented background, with most of her experience being research-based and related to geochemistry. It wasn’t until late 2017 that she was first introduced to digital advertising through the FutureYou course.

Tasmiah has a Master of Science from the University of Auckland, specialising in Earth Science.

Outside work, Tasmiah sleeps, reads fantasy (though she’s trying to venture into other genres), and watches any movies that seem like they might be interesting.

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