Partnering with publishers and advertisers to deliver effective advertising so Kiwis can enjoy the world’s best content online.

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Our Mission

Partnership.  It’s what we do.  We partner with publishers to sell digital advertising, by combining their beloved brands and our market expertise to deliver profitable growth and strengthen Kiwis’ access to the world’s best content.

Our stable of premium international publishers, backed by a deep understanding of consumer behaviour and smarter use of data, offers a winning combination of high viewability, brand-safe environments, at scale.

We enable brands to reach the right person in the right place at the right time, across multiple devices.

Mi9 NZ’s offering includes:

Mi9 allows you to purchase digital inventory and run your campaigns via our team of experienced account managers and account coordinators or programmatically via your trading desk using deals we set up for you.

Mi9 has access to 2.12m unique visitors.
1h 35m
1hr 35m of exposure per person per month.
122.8m page views per month.

Meet The Team

Rhys Heron
Managing Director

Rhys joined Mi9 NZ for the second time in June 2016, having previously worked as head of business development. He has worked at both Yahoo! and Yellow in business development, digital strategy and product management leadership roles. Before moving to New Zealand in 2011, Rhys held senior product management and general management positions at Mi9 parent Nine Digital in Sydney, including leading its Mobile and HWW business units, and worked in London and Melbourne prior to that.

Passionate about digital, Rhys contributes to the development of a competitive local industry as a member of the IABNZ Board and Chair of its Mobile Advertising Council.

Rhys holds a Bachelor of Commerce degree from Deakin University, Australia and is a Member of the Chartered Institute of Marketing.

When he gets time Rhys enjoys reading ancient and military history, loves running and bootcamp, and lives on Auckland's North Shore with his wife and two boys.

Parris Downey
Head of Programmatic

Parris Downey is Head of Programmatic at Mi9 NZ. Parris joined Mi9 in May 2016 and brings a wealth of publisher and agency experience from his 14-plus-year career in media. Prior to Mi9, Parris spent a number of years at Fairfax Media in various roles including National Digital Sales Manager as well as launching Fairfax's Marketing Services business unit. Between leaving Fairfax and joining Mi9, Parris spent time agency-side working in senior digital strategy roles and contracting across a number of organisations.

Parris has previously sat on the IABNZ Board, played roles in key digital industry initiatives and has a strong background in traditional media research and analysis.

Parris holds a Bachelor of Arts from the University of Auckland and a Certificate in Computing from Computer Power Training Institute.

Outside work, Parris enjoys spending time with friends and family, playing guitar, watching basketball, and jamming as many experiences and laughs into a day as he possibly can.

Max Freemynd
Sales Director

Max Freemynd has been the Sales Director of Mi9 NZ since November 2017.

Max has extensive media experience gathered from his previous roles in traditional and digital media on both the publisher and sales sides, including NZME, ARN (Australia) and Gameloft (in-app digital advertising). He also ran his own business as an independent media consultant (buy-side) managing up to $10 million in media spend across digital, radio, billboard and print.

Max has a Bachelor of Business from AUT, majoring in Marketing and Advertising. Outside work, Max is an avid student of psychology, sociology and cognitive behavioural modalities. Any free time gets spent with his three year old son. Max has a lifetime goal of learning a new skill every year.

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We have the tools to enable your brand to reach the right person in the right place at the right time, across multiple devices.
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